Link Building Process

ZOOM's Link Building Methodology

Our Link Building Process is departing in four-stages review it following:

A. Preparation
B. Analysis
C. Development
D. Continuous Improvement and Monitoring

A. Preparation

Develop link and description text
Create varying sizes of description
Create different link text and descriptions (can be subject-specific) do not use the same text and description
        an all sites
Perform and record a link popularity check on the client site

B. Analysis

Current Link Analysis
Competitor Analysis
Industry Sites
Qualification

(i) Current Link Analysis

Perform link popularity searches on Yahoo and Google
Record website URLs currently linking at least as far down SERPs as page 5

(ii) Preparation

Perform competitor link popularity searches on Google and Yahoo
Record all linking URLs (except for the competitors site itself) from at least the first 3 pages (seed list)
Repeat for all competitors

(iii) Industry Sites

Search Google and Yahoo for industry-related terms that would be expected to produce industry sites, as
        opposed to actual service providers/manufacturers.
Record all websites found (seed list)

(iv) Qualification

Go through seed list and add sites which are possible link targets to a target sites list
Move through seed list and record the contact method to be used (e.g. email/submission)

C. Development

Current Link Optimization
New Link Development

(i) Current Link Optimization

Move through list of currently linking sites and request for a change to links and descriptions (where
        necessary via e-mail to the website owner
Record date of e-mail being sent and link text/description used

(ii) New Link Development

Move through seed list and contact site owners with link text to request a link
Follow link building best practices (see linking matters workbook)
Record date of contact

D. Continuous Improvement and Monitoring

Current Link Optimization Check
New Link Development Check

(i) Current Link Optimization Check

Every month, run through current linking sites and record those links changed
Contact the site owners of those sites where the links have not changed

(ii) New Link Development Check

Every month, run through target sites list and record those links added
Contact the site owners of, or re-submit to, those sites where the links have not added

(iii) Link Popularity

Perform and record a link popularity check on the client site