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Link Building Methodology: Linking Process is good help for search quality links.

Zoom traffics linking process for searching good target sites. so our linking guys search site related good keywords and after that search top keyword related sites and will approach them to link request for one otherwise reciprocal.

Link Building Methodology : Four-stage process:

1. Preparation

  • Develop link and description text
  • Create varying sizes of description
  • Create different link text and descriptions (can be subject-specific) – do not use the same text and description an all sites
  • Perform and record a link popularity check on the client site

2. Analysis

  • Current Link Analysis
  • Competitor Analysis
  • Industry Sites
  • Qualification

(A) Current Link Analysis

  • Perform link popularity searches on Yahoo and Google
  • Record website URLs currently linking at least as far down SERPs as page 5

(B) Preparation

  • Perform competitor link popularity searches on Google and Yahoo
  • Record all linking URLs (except for the competitors site itself) from at least the first 3 pages (seed list)
  • Repeat for all competitors

(C) Industry Sites

  • Search Google and Yahoo for industry-related terms that would be expected to produce industry sites, as opposed to actual service providers/manufacturers.
  • Record all websites found (seed list)

(D) Qualification

  • Go through seed list and add sites which are possible link targets to a target sites list
  • Move through seed list and record the contact method to be used (e.g. email/submission)

3. Development

  • Current Link Optimization
  • New Link Development

(A) Current Link Optimization

  • Move through list of currently linking sites and request for a change to links and descriptions (where necessary via e-mail to the website owner
  • Record date of e-mail being sent and link text/description used

(B) New Link Development

  • Move through seed list and contact site owners with link text to request a link
  • Follow link building best practices (see linking matters workbook)
  • Record date of contact

4. Continuous Improvement and Monitoring

  • Current Link Optimization Check
  • New Link Development Check

(A) Current Link Optimization Check

  • Every month, run through current linking sites and record those links changed
  • Contact the site owners of those sites where the links have not changed

(B) New Link Development Check

  • Every month, run through target sites list and record those links added
  • Contact the site owners of, or re-submit to, those sites where the links have not added

(C) Link Popularity

  • Perform and record a link popularity check on the client site

 

 
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